مطالب

Every year, a lot of money is spent on building new sports facilities, however, in recent years, paying attention to the needs of customers and responding to their demands in order to attract them, is one of the most important and necessary tasks. And the goals of organizations have changed the purpose of this research is to investigate the effective factors in attracting customers of sports venues by combining marketing and new technologies. The current research is an applied research. The statistical population of this research is made up of customers of sports venues in Kermanshah and Kurdistan. According to Morgan's table, 384 were randomly selected as a sample from among the customers of multi-purpose sports facilities. In order to collect information, mixed questionnaires of residential marketing (2009) and researcher-made questionnaires were used. After confirming the formal and content validity of the questionnaires by experts, reliability was calculated through Cronbach's alpha, respectively. The structural equation method was used to analyze the findings. In general, it can be acknowledged that the marketing mix and the use of information technology have a direct effect on the process of attracting customers to sports venues. Paying attention to the findings, the average of the elements of the marketing mix obtained is higher from the average. It means that the mixed elements of marketing are more than average, so it is recommended that managers, by using these strategies, highlight the competitive advantages of places through the use of physical and virtual space, as a result, customer loyalty is vital for the success of the organization. It is usually more expensive to attract new customers than to keep existing customers. Therefore, it is suggested to maintain loyal fans as a competitive asset, and one of the ways to strengthen this is through establishing a sincere, appropriate and strong cooperative relationship between service providers and beneficiaries.

The present research studied the disciplinary use of cohesive devices across academic writing, comparing Native English Writers (NEW) with Arab Writers of English (AEW). It centers around the research articles in the fields of Medicine and Education. The researchers adopted corpus-based analysis, presented by Halliday and Hasan's framework, 1976, in the exploration of cohesive device types—grammar and lexical ones—while considering frequencies along with discourse contexts. The results indicated significant disciplinary differences in cohesive strategies use among the NEW, i.e. additive conjunctions, which appear in the educational writing and facilitate argument development and logical flow between ideas (e.g., and, further); the collocations in medical writing reflect the exactitude of the subject and clarity to be expected in any sort of scientific discourse, no less with causal conjunctions. AEW also exhibited discipline-specific patterns, but their cohesive strategies are colored by the Arabic rhetorical traditions. AEW in education relied heavily on repetition to achieve thematic unity, which sometimes results in redundancy by the norms of English academic writing. AEW in medicine make more use of additive and causal conjunctions to achieve logical relations, although overuse sometimes led to long, unwieldy sentences. These findings have significant pedagogical implications for EAP instruction. They call for training in cohesive strategies specific to disciplines, especially for learners from an Arab background, as this helps learners adjust their writing practices in ways that will meet expectations in the English academic conventions while managing cultural influences.

The Urban River Valleys are not only the interface between the city and nature, but they are also essential spatial places that carry urban context, local life, and other environmental characteristics. As a result, the design of urban river Valleys is one of the most important strategies for promoting urban ecological systems, protecting socio-economic benefits, and increasing aesthetic values. This paper proposes the resilience concept to address the problem of natural hazards at the River Valleys while maintaining the environment's qualities. For this purpose, the focus is on applying the physical dimension of resiliency for presenting design qualities and indicators by studying the expected roles and qualities of urban rivers and the concept of resiliency. So at first, the Resilient Urban River Valleys Conceptual Framework has been codified, and dimensions, Components, and criteria of resilient River Valley design are proposed. In the next step, This Conceptual Framework is used to examine the quality of Tehran's Kan River Valley s Public Space using a SWOT matrix and develop design goals and strategies. Finally, this study stands on the notion that a place's resilience not only embraces formulating an immediate response to crises such as floods but also considers long-term mitigation and adaptation strategies and environmental qualities to face environmental challenges. In this perspective, reconnecting the community with the river through creating a favorable public space and using the natural potential of the rivers to confront the hazards is necessary.