رضا ابراهیم زاده دستجردی

Purpose: Friendship-oriented leadership is one of the relatively new methods of leadership to gain a competitive advantage. Therefore, the purpose of this study was to design and formulate a friendship-oriented leadership model. Methodology: This study was applied in terms of purpose and qualitative in terms of execution method. The research community was experts and experts in the field of broadcasting leadership in 1400. The sample size was determined based on the principle of theoretical saturation of 20 people, and this number was selected by purposive sampling. The data was collected with a semi-structured interview, the validity of which was confirmed by the triangulation method and the reliability was calculated with the Cohen's kappa coefficient of 0.66. The data were analyzed by open, central and selective coding method based on database theory in MAXQDA software. Findings: The findings showed that 108 indicators were identified in 11 sub-categories and 6 main categories for the friendship-oriented leadership model; So that the friendship-oriented leadership model in the category of causal conditions includes individual abilities and capabilities and follower conditions, in the category of contextual conditions including organizational characteristics, demographic factors and human resources mechanism, in the category of intervening conditions including the organizational environment and extra-organizational factors, in the category of central phenomenon including leadership Friendship-oriented, in the category of strategies included leadership strategies, and in the category of consequences, it included positive consequences and negative consequences. Finally, the paradigm model of friendship-oriented leadership was designed. Conclusion: Specialists and organizational planners can use the categories and indicators identified for the friendship-oriented leadership model to improve their organization and create a competitive advantage and improve them in their organization.

The aim of the present study was to explore the relationship between media literacy and social skills among citizens in Isfahan. To this end, a descriptive-correlation methodology was employed. The population under study consisted of all citizens living in Isfahan who were reported to be 1796967 persons in 2013. Using Cochran formula, 384 persons were selected by stratified sampling and were included in the research sample. The instruments used in the study were Karaman’s and Karatash’s (2009) Standard Media Literacy Questionnaire and Standard Social Skills Questionnaire (Oldmeadow et al., 2013). The validity of the questionnaires was confirmed using content validity and factor analysis. The reliability values of Media Literacy Questionnaire and Social Skills Questionnaire were determined by Cronbach’s alpha coefficient and were reported as 0.876 and 0.896, respectively. The results of the study indicated that media literacy with an influence rate of 0.39 affects social skills. Besides, media knowledge (critical thinking) as a component of media literary with an influence rate of 0.37 affects social skills. It was also found that analysis and reaction as a component of media literary with an influence rate of 0.68 affects social skills. The same was the case with judgment and observation of hidden messages as a component of media literary which affects social skills with an influence rate of 0.53. Media literacy with an influence rate of 0.33 was found to affect the expression social skill feelings. Finally, based on the findings of the study concerning the relationship between research variables, some suggestions were offered to improve media literary and social skills of people living in Isfahan.