زهرا سادات سعیده زرآبادی

In comprehensive urban development plan, a vision of Tehran has been considered as a world city. Tehran is also considered the regional medical center in the world of Islam in the comprehensive scientific map of Iran. In the era of globalization, medical tourism is a growing market in developing countries and has become one of fields of competition in regional development. According to the importance of strategic planning for the development of medical tourism in the globalization process, the effect of medical service globalization in the mega city of Tehran, and Tehran's response to the requirements are essential to investigate Tehran as a medical tourism destination. This is a descriptive survey and also an analytical and exploratory study. Quantitative and qualitative methods were employed in this research. Data were collected using in-depth interviews with 20 experts and a Delphi questionnaire. In the first step, a desk study was performed and the conceptual model was developed. External (environmental threats and opportunities) and internal (strengths and weaknesses) factors were analyzed by SWOT matrix. According to the SWOT matrix, medical tourism industry was in WO and SPACE matrix confirmed the result of the IE matrix. Percent using four strategies calculated and strategies ranked quantitatively by QSPM matrix as follows: i) Marketing and Information System Development, ii) Public Infrastructure Development, iii) Product Development, iv) Human Resource Development. Accordingly, policies were developed..

Today, with the development of urbanization and increased abnormal behaviors, particularly urban crimes, prevention of social harms is of great importance. Social Sciences and Urban Development can prevent crime in urban areas by understanding cultural and social traits alongside other actions, in a way that the wrongdoer finds less opportunity for acting a criminal behavior in urban areas. The theory of social capital is intrinsically simple and affecting many other components. The core idea of social capital can be found and summed up in the word "relationship". Members of the community can cooperate and work together through making contacts with each other sustaining this relation. And thus they learn things that cannot be easily achieved alone or is hard-won. Humans are linked through a series of interconnected networks and tend to have values in common with other members of the network. And by expanding networks constitute an asset that can be considered as a form of capital. Obviously, the more people get to know each other and the more common outlook is found within them, we'll have a richer social capital. On this basis, this research will examine social capital in two dimensions, cultural (types of the trust) and structural (social participation and emotional and material support of network). And tries to study the relationship between social capital and social problems in the Pardis new city after explaining the concept of social capital; This research was conducted with survey method using a questionnaire technique. The statistical populations of the study are residents of Pardis new town, who have been selected though a random cluster sampling method. The sample size was determined as 400 people using Cochran Formula and finally data analysis was done with SPSS Software. The results show that increasing social capital components (cooperation, solidarity and social relations), social problems in new towns is reduced.

Earthquake has always endangered cities. This article mainly focuses on the question “whether seismic damages could be diminished through the presentation a preventive operational pattern dealing with physical and nonphysical features of civil defense”. Tehran, the most populous metropolis among Iranian cities is to the south of Alborz mountain range, located on potentially dangerous fault- lines. By Civil Defense Emergency Management (CDEM) preventive guidelines in a part of district 10 of Tehran, within the Ray fault’s danger zone, it is recommended that the earthquake vulnerability zoning plot of the area be compiled and accordingly, operational solutions encompassing organizing open spaces, redistributing and re-allocating land uses, enhancing relocating disaster management centers to more commanding locations are offered to be implemented within the physical structure of the area. The IHWP method and the Raster Calculator tool in GIS have been used for compiling the zoning of earthquake vulnerability.

Integration and coherence within a city’s physical structure have become an issue for towns and cities as they rapidly expand, incorporate new elements, and undergo incessant changes. At present, we are facing an extensive accumulation of signs and traits in modern urban patterns; many unaccustomed to and incongruous are affecting the socio-cultural and physical characters of cities. Here, we will be discussing whether it would be feasible to create a system of domestic signs which would reflect domestic social values and mental images held and entertained by citizens, and thus to re-create the sign system of cities. We will also discuss factors involved in interpretation of signs and symbols within a city structure. To prevent emergence or exacerbation of contradiction and disunity within syntagmatic urban structures which have been formed through centuries, we must acquire the knowledge and skill necessary to contain the newly adopted elements and assimilate them into a meaningful and coherent whole. In line with this goal, we have conducted a study of changes of physical structures of the city of Yazd through time (a diachronic analysis) with the aim of identifying sustainable parts of the city’s sign system and with an emphasis on the extent in which it has been formed. The questions which were the motivations behind this work and which we will be trying to answer are: Can the sign system within a city be used as a means for creating an alternative structure within the city’s physicality? Is the sign system (as a tool) characterized by specific patterns on whose identification the coherence of the physical structure of a city depends? How can we achieve an appropriate paradigm within an urban sign system? Here we will try to identify processes of integration of modern urban structures into a city structure, and we will do it through combining views held by semiologists with the ideas of urban incongruity and contradiction, which arise as a result of introduction of modern structures into old cities. To transform the medley into a coherent entity, we need to be aware that cities possess markedness. To this end, we have employed the structuralist analytical method with an emphasis on identification of syntagmatic structures (identifying the structural elements and their relative positions within a city) and of paradigmatic patterns (the ways in which elements substitute for or replace one another). Our main aim here is to extend the scope of studies of urban semiology and introduce analytical tools including the use of structuralism theory in the analysis of urban patterns. We have conducted an in-depth analysis of subjective and objective causes of appearance of signs within cities. We have then conducted case discussions as well as discussions about backgrounds and have tried to establish past and current trends of these signs and symbols in Yazd. Extended data were analyzed based on theoretical notions, paradigms and principles governing systems of signs and symbols have been sought.