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Purpose: The purpose of this research was to provide a model for Validating and Presenting Brand-Customer Interaction Model in Digital Platform in the Cosmetics Industry.Method: This research was applied in its purpose and utilized a mixed approach (qualitative and quantitative). In this regard, this study was conducted with the aim of presenting and validating the brand-customer interaction model in Instagram Platform. The present study is a descriptive survey in terms of its practical-developmental purpose and data collection method. The statistical population in the qualitative section includes marketing professors and cosmetics industry managers, 20 of whom were selected by purposive sampling. The statistical population in the quantitative section also includes customers of cosmetics and health products, 384 participants were selected using the convenience sampling. The data collection tools were a semi-structured interview and a researcher-made questionnaire. First, thematic analysis method was used to analyze the expert interviews. Next, the identified pattern was validated using partial least squares method. Thematic analysis and partial least squares were done with MaxQDA software and Smart PLS software, respectively.Findings: The criterion to achieve data saturation has been to achieve repetition in extracting codes. 235 codes were identified in the open coding stage. Finally, three overarching themes, eight organizing themes, and 49 basic themes were obtained through axial coding. Based on the structural equation model, the proposed model was fitted and confirmed.Conclusion: Based on the results, effective marketing and digital content marketing are the basic elements of the model, which increase brand recognition and brand identity among customers by increasing interaction with customers. Brand recognition and identity contribute to positive word-of-mouth marketing, which in turn affects brand positioning on Instagram. Finally, in this way, it is possible to create a constructive and interactive brand-customer relationship.

This study aimed to examine the mediating effect of family emotional atmosphere on the association between communication patterns and distress tolerance in married women. The study employed a correlational design and utilized path analysis. The research sample comprised 217 married women residing in Tehran in the year 1400, who were selected using convenience sampling methodology. The research instruments included the Couple's Communication Patterns, the Family Emotional Atmosphere, and Distress Tolerance. The results of the path analysis revealed a statistically significant association between communication patterns and distress tolerance, with the emotional atmosphere of the family serving as a mediator in this relationship. The mediating role of family emotional atmosphere is found to be significant in the relationship between non-reciprocal constructive relationship and distress tolerance (P=0.22, β=0.001) and the relationship between mutual avoidance and distress tolerance (P=0.001, β=-0.19). The research findings suggest an idea for implementing an intervention targeting contributing and causal factors, specifically communication patterns and the emotional atmosphere within families, which impact the distress tolerance of married women.

The present study aimed to investigate Mazandarani-Persian Bilinguals' L3 learning of simple present tense to see whether their L1, L2, or dominant language of communication affect their L3 learning. To this end, 90 male and female students, with the mean age of 14.5 were selected from among the elementary L3 learners of English. The participants were assigned into three groups of L1 Mazandarani/L2 Persian/ L3 learners of English. The first group had Mazandarani as the dominant language of communication while the second and the third group had Persian as the dominant language of communication. The Grammaticality Judgment Task and Oral Translation Task were used to check the participants' production and comprehension of the target structure. The results of the Kruskal Wallis and the Mann Whitney U tests showed that the dominant language of communication, irrespective of its status as the first or second language, was the primary source of cross-linguistic influence in learning simple present tense at the initial stages of learning this tense.

Twitter and Jihad: The Communication Strategy of ISIS edited by Monica Maggioni & Paolo Magri. Milan, Italy: ISPI, 2015. 168pp., $10 (p/b), ISBN 978-88-98014-66-8

The anticipated integration of 6G technology within the telecommunications sector is poised to significantly enhance communication capabilities in the forthcoming years. The proliferation of 6G within Etisalat's infrastructure is expected to concurrently drive the expansion of the Internet of Things (IoT), facilitating its operation across a diverse array of mobile and stationary devices. Within the IoT domain, particularly under the 6G framework, certain applications necessitate real-time operation and thus warrant prioritization over others in terms of communication and data transmission. The strategic clustering of users, based on assigned weight factors, can bolster the prioritization process, thereby optimizing the efficiency of real-time applications. This paper delineates methodologies for expediting user connectivity—termed 'real-time'—and delineates them from non-time-critical applications. The implementation of Density-Based Spatial Clustering of Applications with Noise (DBSCAN) is proposed as a viable strategy for clustering IoT devices, thereby managing the increased volume of smaller, more granular data packets characteristic of 6G networks. Utilizing DBSCAN clustering facilitates the preemptive identification of potential user congestion and traffic, enabling the deployment of the outlined strategies to mitigate service degradation and maintain data transfer rates. This research explores the formulation of a prioritized scheduling system for requests, wherein, as per the DBSCAN algorithm, real-time applications are accorded elevated execution precedence.

Persian carpet weaving is one of Iran’s most famous industries that has attracted the world’s attention to Persian arts through the centuries. What above all, have given prominence to Persian carpet as a beautiful work of art are the pattern and its composition in a two-dimensional space. The diversity of patterns, use of deep and beautiful colors, good composition, harmony of colors, delicate and poetic composition are among the most outstanding features of Persian carpet. Industrial advancement and development of transportation in the 19th century led the western explorers to travel eastward making them acquainted with the cultural heritage of these civilizations. William Morris, the leading thinker and artist of the British Arts and Crafts Movement is among the first to conduct a research on Persian carpet’s patterns and designs. In this paper, we are proposing a semiotic approach to the transaction between Persian artists who made beautiful and ever-lasting carpet designs and William Morris as a pioneer of Pre-Modern Movements in Europe, who studied and recognized the underlying principles of Persian art (mostly carpet), and applied them in a creative way to his own remarkable hand-made designs.

Compared to non-academic contexts, the use of address forms in academic settings is insufficiently researched. To fill this gap, the present study investigated the address forms commonly used by students and lecturers in Iranian universities in their oral and written communication. The analytical framework of this study is semio-cultural conceptualization. A qualitative descriptive research design was adopted, which included six open-ended questions. Thirty Iranian EFL lecturers participated in this study, 20 males and 10 females, representing 14 different universities. The average age of the participants was 50. The thematic analysis of the data revealed that in addition to the conventional polite forms, some innovations have emerged in the academic address practice in Iran. While students always addressed their lecturers using respectful forms and honorifics, the lecturers’ address choices varied according to sociolinguistic factors such as the students’ age, gender, degree of intimacy and distance, and educational status. In the majority of cases, the lecturers employed title plus last name; nevertheless, some of them opted for more intimate forms. However, such forms were never reciprocated by students owing to the perceived power dynamics and elevated respect for teachers, which is deeply entrenched in the culturally-constructed conceptualization of the unique teacher-student relationship in Iran. The findings also suggest that the scope of address studies can be expanded to include semio-cultural conceptualizations, such as emotion schema, and symbolism.   

INTRODUCTION: The achievement of organizational goals depends on the ability of employees to perform the assigned tasks and adapt to the changing environment. The implementation of training and improvement of human resources allow people to effectively continue their activities and increase their efficiency in accordance with organizational and environmental changes. The present study aimed to assess the impact of information and communication technology on self-directed learning among Employees at the Red Crescent Society of Tehran. METHODS: This research was applied-descriptive and survey-type. The statistical population of the current research included all 1800 employees at the Red Crescent Society of Tehran. Based on Cochran's formula, 317 subjects were selected by simple random sampling and answered the questionnaires. To check the variables of the research, a 73-item questionnaire was used, which assesses the two variables of information and communication technology and self-directed learning. The validity of the questionnaire was confirmed by experts' opinions, and its reliability was assessed by Cronbach's alpha method. Research hypotheses were tested by structural equation modeling using LISREL software. Confirmatory factor analysis was used to measure the indicators of the questionnaire, and the model of path coefficients and significant coefficients was applied to examine the hypotheses. FINDINGS: The results of the analyses demonstrated that information and communication technology and each dimension of using computers, media (radio and television), the Internet, educational software, and mobile phones had a significant positive effect on self-control, willingness to learn, and self-management among the employees at Red Crescent Society of Tehran. CONCLUSION: In every organization, the management must make sure that the employees recognize the importance of learning since it is a key factor in the success of the organization. It is necessary for the management of every organization to remove mental models and old beliefs and, considering the role of information technology in learning and creating transformations in learning methods, provide the grounds for its application among employees.

Wireless sensor networks (WSNs) are the sensor nodes that are generally interconnected and these nodes communicate wirelessly to collect the data from the environment around them. Sensor nodes are low-powered and distributed in a decentralized ADHOC manner. WSNs setup comes with some limitations such as energy constraints and the cooperative demands essential to perform multi-hop geographic routing for Internet of things (IoT) applications. Quality of Service (QoS) depends to a great extent on offering participating nodes an incentive for collaborating. The real-time applications of WSNs have potential design limitations such as energy and other QoS constraints in the context of IoT. This work formulates two different re-transmission strategies for optimized cross-layer design and also integrates the framework with a swarm intelligence technique assisted Bacteria Foraging Optimization (BFO) for efficient Cluster Head (CH) selection. The proposed work designs analytical modelling to realize the formulated concept and also simulates the computational design in a numerical computing tool. Finally, an extensive simulation is carried out using the MATLAB simulation tool. The obtained results show the effectiveness of the proposed system in terms of delay is reduced by 12%, throughput is increased to 10%, remaining energy of the network is increased to 11%, and packet delivery ratio of the proposed work in increased to 7-9% in comparison with the existing system.

Davies technology acceptance model is one of the simplest and most powerful acceptance review models. The present research has been carried out with the aim of investigating the acceptance model of information and communication technology (ICT) in virtual education from the point of view of teachers of exceptional schools in Guilan province. The research method is quantitative in terms of general approach and descriptive-survey in terms of data collection. The statistical population is 760 teachers of exceptional schools in Guilan province, of which 260 were selected by simple random. A researcher-made questionnaire was designed to collect data. Cronbach's alpha coefficient of 0.75 shows the reliability of the questionnaire in collecting the required data. In order to determine the structural validity and fit of the designed model, confirmatory factor analysis method and structural equation model were also used. The results showed that there is a positive and significant relationship between individual factors, social factors, organizational factors, innovation characteristics, understanding of usefulness, understanding of ease of use, attitude, willingness to use technology and use of technology. Also, the results of the research showed that the variables used in the research were a suitable model for examining the pattern of acceptance of information and communication technologies based on the Davis model of technology acceptance among teachers of exceptional schools in Guilan province. According to the fit indicators obtained in the research, it is recommended to hold in-service classes with higher quality and more organizational support from information and communication technology.

Purpose: the aim of the present research was to present an aggression prediction model in teenagers based on family cohesion and communication patterns with the mediating role of resilience. Methodology : this cross-sectional study was of correlation type. The research population consisted of second grade high school students of Tehran city in academic year 2019-2020. The research sample consisted of 500 individuals chosen through multistage cluster sampling method. They responded to the following instruments: Novaco Anger Scale and Provocation (Novaco, 1986), communication patterns (Ritchie and Fitz Patrick, 1990), family cohesion (Olson et al., 1985), and resilience (Connor and Davidson, 2003). The data were analyzed by Pearson correlation coefficient and structural equations modeling in SPSS and AMOS 22. Findings : the results showed that the aggression prediction model in teenagers based on family cohesion and communication patterns with the mediating role of resilience had good fit. Further, conformity-oriented communication pattern did not have a direct significant effect on resilience and aggression in teenagers and indirect significant effect with the mediating role of resilience on aggression in them (P>0.05). However, the conversation-oriented communication pattern and family cohesion had a direct significant effect on resilience and aggression in teenagers as well as indirect significant effect with the mediating role of resilience on aggression in them (P<0.05). Conclusion : according to the obtained results, for reducing aggression in teenagers, the extent of conversation communication pattern and family cohesion can be promoted in them through organizing educational workshops.

Given that students’ personality traits can have a powerful role in language learning, this study sought to investigate how well L2 leaners’ communication apprehension and request speech act can be predicted through the components of the Big Five Personality traits (extraversion, agreeableness, conscientiousness, neuroticism, and openness). The study also examined which of these traits could be the best predictor of L2 learners’ communication apprehension (CA) and request speech act. One hundred and seventy-nine Iranian EFL learners at three universities in Shiraz, Iran were recruited. To single out the participants for the study, Oxford Placement Test was employed. To identify the learners’ personality traits, gauge their pragmatic competence of request speech act, and measure their communication apprehension, The Big-Five Inventory, Discourse Completion Task, and the Personal Report of Communication Apprehension (PRCA-24) were applied, respectively. Standard multiple regression was used and the results showed that the Big Five personality can predict L2 learners’ communication apprehension and request speech act ability. Moreover, the results evidenced that extraversion and neuroticism largely contributed to L2 learners’ request speech act ability and CA, respectively. The findings offer implications for EFL teachers in helping their students increase their speech act productions and managing their communication apprehension based on their personality traits.

INTRODUCTION: Rescue and relief organizations start their operations from the first moments after the occurrence of a disaster. Moreover, they set up emergency accommodation camps after the emergency period to deliver aid and health packages with standard content based on the general needs of the affected people. However, if a family has infants, children, elderly, or sick members, these packages will not be able to meet their needs. Cash donations instead of goods respect the human dignity of the affected people after the emergency period and result in the recovery of the families and the economy of the region. Usage of information technology for this purpose leads to speed, accuracy, and transparency in the implementation of the above-mentioned method. Given the differences between the situation in Iran and the international community, the present study aimed to find localized components that affect the provision of cash-based interventions to the affected people by natural disasters using information and communications technology. METHODS: This mixed method research was performed in two stages; meta-synthesis was used in the first stage and Fuzzy Delphi was used in the second stage to extract the domestic components of the cash-based interventions. The statistical population in the meta-synthesis stage was the local and international journals as well as the performance reports of international aid agencies published during 2004-2019. Finally, through sample selection and systematic selection based on the defined keywords, 71 out of 388 studies were selected for the purposes of the research. In the second stage, the statistical population consisted of executive directors of local aid agencies and crisis management instructors at universities and international workshops. Eventually, 14 experts were selected judgmentally who participated in three Delphi rounds. FINDINGS: In the first stage, 18 components in four categories were determined using the seven-step model of Sandelowski and Barroso. In the first round of Delphi, one component was omitted and six other components were added according to the opinions of the experts. However, in the second and third rounds, all the components were approved by them without any further changes. According to the obtained Kendall’s rank correlation coefficient which was about 0.703, the local components were agreed upon by the selected experts. CONCLUSION: The determined local components that affect the process of transferring cash-based interventions to the affected people by natural disasters using information and communications technology consisted of 23 components that were screened and confirmed by the experts. These components can be used as a basis for the development of a process model for the systematic electronic transfer of money to the affected people by natural disasters in Iran after the emergency response period.

Speaking is deemed by many scholars as a fundamental skill in second language (L2) learning. From the myriad of factors playing a role in willingness to communicate (WTC) in a foreign language, communication apprehension and self-perceived competence have attracted a good deal of interest in recent decades. Furthermore, it is generally agreed that cooperative teaching can enhance learners' linguistic and psychological variables. To unravel the aforementioned dilemmas, 60 male and female EFL learners within the age range of 19 to 25(i.e., 30 each) were selected out of 100 participants via double sampling from several English institutes in Bandar Abbas, Hormozgan province and were assigned equally to an experimental and a control group. Subsequently, the treatment started where the experimental group was taught based on cooperative teaching, while the control group received conventional treatment. Before and after the treatment, three questionnaires (WTC, communication apprehension and self-perceived competence) were given to all the participants in three different phases. After collecting the data, they were analyzed descriptively. Finally, Pearson product-moment correlation coefficient was run. The findings of the study highlighted that there is a negative correlation between communication apprehension and WTC as well as a positive correlation between self-perceived competence and WTC of Iranian EFL learners in post intervention. The findings further indicated that cooperative teaching can influence learners' WTC, self-perceived competence and communication apprehension.

The development of tourism in today's world can have various impacts, including economic, social and cultural impacts on the local community. Therefore, understanding residents' attitudes towards tourists is a key element in managing sustainable tourism. This study was conducted to find views, emotions and behaviors of Sanandaj residents towards tourists and how these views influence their behaviors. For this purpose, questionnaires containing scales on stereotypes, emotions and behaviors of residents towards tourists based on Tse and Tung's conceptual model were distributed among 400 residents of Sanandaj in November 2024 using convenience sampling. This research is applied and follows a quantitative approach, with data collected in a survey format. For analyzing the data, T-test, Regression, Mann-Whitney and Kruskal-Wallis Tests were used. The results indicate that while residents hold positive feelings and attitudes towards tourists, such as being "friendly" and "sincere", there are also negative concerns, such as being "immoral" and "rude", which may stem from increased traffic and disruptions in daily life. Furthermore, regression analysis shows that the components of "immoral" and "uncivilized" have a significant effect on reluctance to assist tourists. Individuals with higher education and men tend to be more inclined towards positive interactions with tourists. The research findings can assist in managing host-tourist relationships and designing spaces for better interaction between them.

Purpose: The aim of the present study was to determine the relationship between communication skills and life satisfaction among students of Islamic Azad University. Methodology: This was an applied study in terms of its aim and a descriptive correlational in terms of its methodology. The research population included 190000 students studying at Islamic Azad University of Tehran in the academic year 2019-2020. The sample size was estimated to be 384 people selected by multi-stage cluster sampling method. Data were collected by Communication Skills Test-Revise (Queendom, 2004) and Students' Life Satisfaction Scale (Huebner, 1991) and analyzed by Pearson correlation coefficients and stepwise multiple regressions in SPSS ver.19 software. Findings: The results showed that communication skills and all dimensions including the ability to receive and send message, emotional control, listening skill, insight into the communication process and communication with determination had a positive and significant relationship with life satisfaction in students (P<0.01). Communication skills significantly could predict 33.6% and among the dimensions of communication skills, three dimensions of listening skill, communication with determination and the ability to receive and send message together could predict 60.8% of life satisfaction changes in students (P<0.001), but the dimensions of emotional control and insight into the communication process did not enter the equation due to the lack of a significant increase in the amount of prediction (P>0.05). Conclusion: According to the results of the present study, communication skills with life satisfaction have a significant relationship and predicted a significant portion of it. Therefore, planning to improve the satisfaction of life in students is essential by increasing their communication skills through workshops.

Aim: The main objective of this study was to examine the differentiation, communication patterns, and conflict resolution strategies of regular couples and couples who are seeking divorce in Tehran. Method: This research utilized a descriptive correlational approach using structural equation modeling. The first group consisted of 39,282 individuals seeking divorce in Tehran who had sought assistance from family courts in 2019 and had cohabitated for a minimum of two years. The second group included regular couples in Tehran who had cohabitated for at least two years and had similar demographic characteristics as the first group. The data collection tools used in this study included the the Self-Differentiation Questionnaire (Skoron & Friedlander, 1998), the Communication Patterns Questionnaire (CPQ) (Christensen & Salari, 1984), Conflict Resolution Styles Questionnaire (Rahim, 1983). The data was analyzed using the SPSS26 software with regression method and path analysis approach. Results: Based on the findings, there is a notable distinction in all aspects of differentiation between the two groups (P=0.01). Moreover, findings revealed significant variance in mutual constructive communication, male expectation/female withdrawal communication, female expectation/male withdrawal communication, and mutual avoidance communication between the two groups (P=0.01). The average scores for these components were higher among normal couples compared to divorce applicants, thus confirming the third hypothesis of the study regarding conflict resolution differences (P=0.01). Conclusion: The results revealed variations in differentiation between couples seeking divorce and regular couples. Additionally, conflict resolution styles and communication patterns also showed differences between couples seeking divorce and regular couples.

Objective: The purpose of this study was to determine the effectiveness of Imago therapy-based couples therapy on improving communication skills, conflict resolution, and sensitivity to rejection among couples attending counseling centers in Masjed Soleyman. Methods: This quasi-experimental research was conducted with a pre-test, post-test, control group design, and follow-up. The population of this study included all couples visiting counseling centers in Masjed Soleyman in 2019, with twenty couples (40 individuals) randomly divided into experimental and control groups (10 couples per group). Participants in the experimental group underwent ten two-hour training sessions, while the control group did not receive any training. Participants were assessed using the Quinndom Communication Skills questionnaire, the Sanayi Zaker et al.'s Standard Sensitivity to Rejection, and the Downey and Feldman Marital Conflict questionnaire. Data were analyzed using repeated measures analysis of variance via SPSS software version 22. Findings: The results showed that training based on Imago therapy significantly altered the experimental group's communication skills, conflict resolution, and sensitivity to rejection compared to the control group. Conclusion: Based on the findings of this study, Imago therapy training can be considered an effective method for improving communication skills, conflict resolution, and sensitivity to rejection among couples.

The current study aimed to investigate the effect of synchronous and asynchronous computer-mediated communication (CMC) on Iranian EFL learners’ reading comprehension and self-efficacy. To this end, 56 elementary EFL learners were assigned to one of the two experimental groups. Those trained in online video and audio instruction were assigned to the synchronous CMC group (N=27), while the participants who were taught through offline and recorded instruction were assigned to the asynchronous CMC group (N=29). Before and after the treatment, a questionnaire on reading self-efficacy and reading comprehension tests were administered. Independent samples t-test and Mann-Whitney U test were used to compare the reading comprehension and self-efficacy scores of the students in the two groups. Meanwhile, paired samples t-test and Wilcoxon test were used to do a within-group comparison of the pretest and the posttest scores. The findings showed that although both synchronous and asynchronous CMC significantly affected the reading comprehension and the self-efficacy of EFL learners, the synchronous instruction was more effective because the means of the synchronous group in the reading comprehension and self-efficacy posttests were higher than the means in the asynchronous group. This study has important implications for EFL teachers, EFL students, and syllabus designers.

Objective: The present study aimed to analyze the role of intimacy-based communication therapy intervention on emotional abuse in betrayed women who seek to improve their relationship with their spouse. Methods: This study employed a quasi-experimental design with a pre-test and post-test, including a control group. The study sample consisted of 30 women experiencing marital difficulties due to spousal infidelity, who were selected through convenience sampling from among women referring to counseling centers in Qeshm County. Participants were randomly assigned to two groups of 15 (15 participants in the control group and 15 in the experimental group). The sampling method involved identifying women with marital problems who reported experiencing spousal infidelity. The researcher then assessed their willingness to participate in educational sessions before selecting the final sample. The experimental group underwent an intimacy-based communication therapy intervention, which was conducted in eight 90-minute sessions, held twice a week. Data collection was carried out using the Emotional Abuse Questionnaire developed by Brehimi (2008). The data were analyzed using SPSS software, employing both descriptive statistics (demographic tables and charts) and inferential statistics (covariance analysis). Findings: The findings indicated that intimacy-based communication therapy intervention had a significant effect on emotional abuse and all its dimensions—except for social restriction—among betrayed women seeking to improve their relationship with their spouse. Conclusion: Therefore, intimacy-based communication therapy intervention can be effectively utilized for supporting women and girls who have experienced emotional distress.