حیدر لطفی

Iran, as one of the preventive (health) tourism regions and hubs of the world, has potential preventive and health capacities. On the other hand, health tourism brings three times more currency than other areas of tourism, so it is necessary to recognize the factors affecting the attraction of health tourists in different regions of Iran. According to 9 tourist regions in this article, which include region 1 (separately 5 land management regions, which are regions 2 (East Azerbaijan, West Azerbaijan, Ardabil and Kurdistan), region 5 (Fars, Bushehr, Kohgiluyeh and Boyer-Ahmad), region 8 (Yazd, Kerman, Sistan and Baluchestan and Hormozgan), region 1 (Gilan, Mazandaran, Golestan and Semnan) and region 3 (Hamedan, Kermanshah, Lorestan and Ilam) which in terms of health in areas with natural resources and suitable climate Comparative advantage and priority (regions 2, 1, 3, 5 and 8), preventive tourism demand (health) was estimated by the almost ideal demand method. Based on the opinion of 226 preventive health tourists in 5 land management areas, the sensitivity of foreign preventive tourism demand (health) to the effective factors and types of health tourism expenditures is measured. The results in all 5 preventive tourism areas indicate the sensitivity of foreign tourists to various macro factors such as inflation and exchange rates, the amount of personal income can be captured. In addition, the variables of relative prices (exchange rate), transportation and travel costs, medical facilities, standard accommodation, health tourism facilities, accommodation costs, health services prices, cooperation between tourism agencies and medical centers are all It affects the demand of tourists. Also, foreign tourists are highly sensitive to costs and preventive expenses in Iran and less sensitive to other expenses such as transportation and accommodation services and other expenses.

The  tourism planning  and  management is a collective action in which different actors of governmental and non-governmental organizations and institutions are involved. It is necessary to manage this phenomenon both during normal and crisis times. One of the most important actors in the field of tourism management is the government, which is responsible for facilitating and regulating this domain. But the phenomenon that has now negatively affected the tourism industry in Iran and the whole world is the Coronavirus crisis. The purpose of this paper is to examine the role of government in managing the impact of this crisis on the tourism industry. And to identify the effective factors that the government can carry out to save the tourism industry during and after the Coronavirus crisis. The main question of this research is to investigate the extent to which the government can manage the consequences of the Coronavirus crisis on Iran's tourism industry. To this end, in a qualitative method, attempts have been made to answer the research questions via a semi-structured interview. A number of managers and employees (8 persons) of tourism-related institutions in Iran were interviewed. The results of the research show that the government must first have an accurate estimate of the amount of losses caused by the Coronavirus crisis in the field of tourism. And then, by identifying areas that are more or less damaged, consider tax exemptions for them. Also, providing cyberspace and its infrastructure for the prosperity of the tourism is another useful measure of the government to support the tourism industry in the face of the Coronavirus crisis.