حمیده نعمتی لفمجانی

This study aims to examine the representation of the Iranian Self in Persian movies through English fansubtitles, exploring how the subtitling process shapes the socio-cultural image presented to non-Iranian audiences. To this end, eleven award-winning Persian films produced by prominent Iranian filmmakers Asghar Farhadi, Majid Majidi, and Abbas Kiarostami and their English subtitles were analyzed using an integrated framework specifically developed for this research. Image-representative elements in the films were identified according to the framework, and the translation strategies employed in the English subtitles for rendering these image-representative elements were examined. The effects of these strategies on the representation of the image were then categorized into five observed outcomes: intensification of the image, weakening of the image, positive recasting of the image, preservation of the image, and omission of the image. The findings indicate that universally recognized elements were generally preserved in fansubs, while elements associated with Iranian religious or legal contexts were more frequently omitted or weakened, potentially diminishing the representation of these culturally distinct aspects for non-Iranian audience. This study highlights the importance of cultural sensitivity and accuracy in audiovisual translation, offering valuable insights for fostering cross-cultural understanding and enhancing the portrayal of cultural identity in translated media.

This study seeks to investigate the role and impact of translators in the (anthropological) field during research conducted by foreign anthropologists in Iran. To achieve this, a questionnaire, an apparent open-ended one with six items, was distributed to 30 anthropologists who conducted field research in Iran, aiming to identify invisible interpreters/translators, including local informants, who assisted researchers in overcoming language barriers and communicating with participants during anthropological fieldwork. Given that anthropologists are typically trained to work independently without the aid of translators, certain participants displayed hesitancy in discussing the subject matter. Anthropologists who completed the questionnaire and said they conducted the research without utilizing translators in the field cited their fluency in the local language, perceiving translators as impediments, and their accessibility as the main reasons for their approach. Nevertheless, some of these researchers emphasized the potential benefits of using translators, particularly in terms of enhancing comprehension. Conversely, there were anthropologists who found value in engaging both formal and informal translators, as they served as gateways to communication. As an interdisciplinary study, this article endeavors to shed light on a relatively unexplored aspect of anthropology, namely translation. It is crucial to acknowledge and engage in further discussion regarding the collaboration between professionals from different disciplines, including Translation Studies and anthropology, within various scientific journals and conferences.

This study explores video game localization as a rapidly expanding field with significant potential in Iran’s market, focusing on Zula , the Persian localized version of the video game Counter-Strike: Global Offensive (CS:GO) . The comparison examines various aspects of the games, including loading pages, user interface, settings, game modes, gameplay mechanics, announcements and voices, character adaptation, maps and weapons, monetization strategies, resource systems, items and accessories, as well as bugs. The findings demonstrate that Zula effectively integrates Iranian cultural values through features such as localized maps, Persian-language text, and culturally neutralized characters, fostering a sense of national identity and enhancing the overall user experience. However, the study also identifies shortcomings in the localization process, particularly regarding writing direction and translation inconsistencies, emphasizing the need for improvements in translation practices.

The present study investigates the impact of English language hegemony on the different industries in Iranian context. A sample of eighty food, health, and beauty products was selected to examine the prevalence of English on product labels. Data were collected on label content, including legal requirements of labeling, statements, claims, and nutritional information, both in Persian and their corresponding English translations. Statistical analysis revealed that although both producers and consumers of these products were Persian speakers and there was no legal requirement to translate the labels, approximately 75 percent of the labels featured English translations. This finding suggests that translation serves as a linguistic tool that reinforces language hegemony within the industry. Despite the absence of legal mandates, English operates as a symbolic tool, potentially enhancing product appeal through its association with success and high quality. This study contributes to understanding industrial contexts by illuminating the complex interplay between language, power, and commerce. Additionally, it highlights the need for further examination of the socio-cultural implications of English language hegemony in non-Anglophone countries, offering valuable insights for policymakers, industry professionals, and scholars in translation studies and cultural studies.