علیرضا شیروانی

Purpose: In the present research   the relationship between the dimensions of mental image, brand awareness and brand recognition in attracting customers, has been investigated and analyzed with   marketing of electronic services (the case study of Iran Postbank) especially taken into account. E-marketing has greatly facilitated the banking operation.Method: This research is applied in terms of purpose and descriptive-survey and correlational as regards the nature of data collection. The statistical population of the research includes managers and senior supervisors of Iran Postbank. The sample size of the research is 168 people, and simple sampling method was used, and 117 people were selected for the research. A questionnaire was used to collect data. The validity of the questionnaire was confirmed through content validity and its reliability using Cronbach's alpha coefficient. To analyze the data, structural equation modeling was used with the help of PLS ​​software.Findings: The results of this research showed that the variables of mental image, brand awareness and brand recognition have a significant and positive impact on the marketing of electronic services, also the marketing of services has a positive and significant impact on customer attraction and the marketing of electronic banking services will increase customer attraction.Conclusion: Given the increasing competition among Iranian banks and the challenge of attracting new customers and keeping current customers, as discussed in this research, brand awareness is one of the most important factors affecting customer attraction in the bank.

Exploratory studies in understanding the impact of decisions on the sustainability of small and medium businesses during the corona disease crisis in line with the research objectives and based on the non-linear and dynamic conditions caused by the high speed of prevailing environmental changes compared to the development of a dynamic model of the decision making. These businesses, on the one hand, are fragile against crises due to their limited financial ability, and on the other hand, with high flexibility and quick decision-making power, they have the ability to adapt to the existing conditions. In order to create this model, it is necessary to identify the problem, and in order to answer the research questions therefor it is necessary to develop a theory based on the opinions of experts and available data. This theory is due to the special conditions and the lack of previous experience result of the Grounded Theory’s methodology, that it should indicate all the effective factors in the field of decision-making in these businesses in Iran and the causal relationships between them and affected by the existing background conditions and it is an environmental interferes. background factors and identifying the impact of environmental interferes on the decision-making process in SME under the conditions of the Corona crisis. This theory states that the decision-making process for the sustainability of the business should be based on strategies. These strategies include creating opportunities, applying a new attitude in the continuation of business life, changing in business processes, creating organization agility, and re-engineering the structure . Considering the mathematical ability of the dynamic method to analyze the results of the dynamic model as scenarios that are applied to the business in the form of decisions made and by controlling their feedback, its effects on the organization's pillars and resources can be shown as quantities. The measurement of these quantities and the way of changes and their impact enables the quantitative proof of the mentioned theory. By this method the managers will have the ability to evaluate and prospect their decision results in the conditions of the Corona crisis.

The present study was conducted to design and validate the model of exit from organizational mobbing in the Education Organization. It is an applied-developmental research. In terms of how to collect data, it is a cross-sectional survey. To achieve the research purpose, the exploratory mixed research design was employed. Qualitative meta-synthesis was used to identify the model categories and the partial least squares approach was utilized to validate the model. Data analysis in the qualitative phase was conducted via Maxqda software and in the quantitative phase via the Smart PLS software. The statistical population included managers and employees of the Education Organization. The sample volume was estimated equal to 140 persons by means of Cohen's statistical power analysis. Cluster-random sampling was used for sampling. Finally, the final indicators were categorized into 13 main categories and 72 subcategories. Conflict management and stress management led to exit from organizational mobbing in the Education Organization through improving the professional capability of employees, organizational intimacy, and emotional intimacy.