cognitive processes

The study reported in this paper aimed at developing and validating a family-based mental empowerment program to enhance cognitive processes, psychological hardiness, and academic performance of slow learners. The present study was fundamental in nature. The statistical population included psychologists and exceptional children's education specialists, family education instructors, and parents of slow learners in Tehran. The sample population consisted of three professors in psychology and exceptional children's education from the University of Tehran, three family education instructors, and three mothers of slow learners, selected through purposive sampling. The validation process of the studied program was carried out in five steps (reviewing theoretical foundations, reviewing previous research and existing programs, developing program content, validating the content, and explaining the program validation). The Delphi method was used for program content development, triangulation and Lawshe's content validity index were employed for content validity determination, and the expert agreement percentage method was used for determining the program’s reliability. The overall content validity coefficient of the sessions stood at 85%, and the program’s reliability coefficient was 86%. The family-based mental empowerment program aimed at enhancing cognitive processes, psychological hardiness, and academic performance of slow learners demonstrated high validity and reliability. Therefore, this program can be used to improve the cognitive and academic status of slow learners.

Advertising costs billions for many industries, including the sports industry, but many fail to accomplish their goals for various reasons. Poor advertising is caused by ignorance of the customer's needs. Neuromarketing made companies more aware of their clients and target market and examines unconscious responses to commercials and products, unlike traditional marketing. Knowing these factors helps companies build ads more accurately and cheaply. This research aims to conduct a systematic analysis of valid experimental tests in the field of neuromarketing. Specifically, we will focus on studies that utilize electroencephalogram and eye tracker to investigate advertising appeals and the cognitive and emotional processes of consumers. The objective is to analyze the data from these papers. To conduct an analysis, we will examine the number of publications per year, the publishers involved, the keywords employed, the methods utilized, the gender of participants, the issue of advertising stimulation, the style of advertising attractiveness, and the emotional and cognitive processes included. Our literature review was based on the Boland method (2017). A keyword search yielded 171 publications, which we refined using the Prisma standard guide (2009). This identified 43 English Scopus empirical studies from 2008 to 2023, which we categorized and sorted. Although the sports industry has smaller turnover than others, it can provoke powerful emotions and attract many people. Due to the specific nature of sports, emotive ads work better than others. According to the findings, the use of the eye tracking system is expanding. Among the cognitive and emotional processes, it was found that attention is used more than other processes.