زینب مندعلی زاده

Purpose: Today, sport is considered as an industry and sports as a science discipline recognized in the world, requires effective cooperation with industry. The development of sports is accompanied by the development of science, which doubles the need for appropriateness and attention to the field of science to develop entrepreneurship in the university and the relationship with industry. In this regard, the purpose of this study was to design an entrepreneurial curriculum model with an emphasis on the relationship between industry and academia in the sports science . Method: The research approach was qualitative and used a grounded theory methodology and in-depth interviews were used for this purpose. Participants included students and professors of sports sciences at public universities, who were considered as 23 according to the purposeful sampling . Results: The results showed that the university structure, communication with industrial institutions and centers, training of university manpower are effective in developing the entrepreneurial curriculum model and the development of learning in the real world. As a result, to strengthen the curriculum, the need to pay attention to cooperation between institutions and gain experience through internships and contracts between universities and the participation of other disciplines as well as industrial centers can strengthen knowledge, skills, and attitudes . Conclusions: It seems that the increasing practicality of educational programs and their close relationship with the sports industry and related organizations can affect sports entrepreneurship in society .