سنجش چالش ها و سازوکارهای ارتقای بخش صنایع فرهنگی ایران بر اساس سند تحول دولت مردمی (رویکردتصمیم گیری چند معیاره) (مقاله علمی وزارت علوم)
درجه علمی: نشریه علمی (وزارت علوم)
آرشیو
چکیده
صنایع فرهنگی ازجمله صنایعی است که کارکرد اصلی آن ایجاد تولید و تجاری ساختن مفاهیم فرهنگی در بخش انواع کالا و خدمات است. صنایع فرهنگی به فعالیت ها و کالاهایی که ارزش اولیه اقتصادی آن ها از ارزش فرهنگی جدا شده باشد و سهم قابل توجهی را در افزایش و رشد اقتصادی ایفا کند اطلاق می شود بنابراین صنعت فرهنگ یک ساختار تجاری است که از طریق تولید و توزیع نمادها و متون فرهنگی برای کسب سود تعریف می شود. هدف از این تحقیق بررسی سنجش چالش ها و سازوکارهای ارتقای بخش صنایع فرهنگی بر اساس سند تحول دولت مردمی می باشد، تحقیق ازنظر هدف کاربردی و ازنظر موضوع جزء تحقیقات توصیفی و ازنظر روش انجام به صورت میدانی از نوع پرسشنامه ای می باشد که در مرحله اول به صورت کتابخانه ای چالش های مرتبط با صنایع فرهنگی با استفاده از سند تحول دولت مردمی شناسایی گردیده و سپس در قالب پرسشنامه با روش تحلیل سلسله مراتبی چالش ها ازنظر خبرگان با استفاده از نرم افزار اکسپرت چویز رتبه بندی شده اند. نتایج نشان می دهد بر اساس چالش های اصلی ضعف کمی و کیفی فیلم های سینمایی ملی با داشتن ضریب (0.166) در رتبه اول است و چالش بلاتکلیفی موسیقی با داشتن ضریب (0.062) در رتبه آخر قرار دارد و به همین ترتیب عامل های فرعی ایجاد چالش ها ضعف زیرساخت های سخت افزاری و نرم افزاری تولید محصولات حرفه ای با داشتن ضریب (0.128) در رتبه اول و نبود راهبر مشخص در حوزه موسیقی با داشتن ضریب (0.047) در رتبه آخر قرار گرفته است. با در نظر داشت رتبه بندی چالش ها و شناسایی مهم ترین معضلات در بخش صنایع فرهنگی برای رفع این معضلات، اصلاح نمودن و مدیریت کردن نظام های حمایتی و تخصیص منابع در رابطه با صنایع فرهنگی، همچنان ایجاد یک سامانه جامع و کلی اطلاعاتی صنایع فرهنگی، حمایت از سرمایه گذاری در بخش صنایع فرهنگی به ویژه حمایت نمودن از تولیدکنندگان داخلی در این زمینه می بایست در دستور کار سیاست گذاران فرهنگی قرار گیرد.Assessment of the challenges and mechanisms for the promotion of Iran's cultural industries sector based on the People's Government Transformation Document( Multiple Criteria Decision Making approach)
Cultural industries are among the industries whose main function is to create and commercialize cultural concepts in the field of various goods and services. Cultural industries refer to activities and goods whose primary economic value is separated from cultural value and play a significant role in economic growth and development. Therefore, the cultural industry is a commercial structure that is defined through the production and distribution of cultural symbols and texts for profit. Cultural industries play a very important role in enriching the material and spiritual lives of people, which is of great importance as a cultural and spiritual food for humans and is pursued with high sensitivity by government officials in different societies. Therefore, in this research, one of the goals of this research is to examine the challenges and mechanisms for promoting the cultural industries sector based on the People’s Government Development Document, which was analyzed using the Analytic Hierarchy Process method and the challenges were compared and finally ranked and weighted by Expert Choice software. The present study seeks to answer the question of which of the challenges of cultural industries, based on the People’s Government Transformation Document, is of high importance from the experts’ perspective and is considered the most important challenge, so that solutions can be provided to reduce those challenges. The research is applied in terms of purpose and descriptive in terms of subject matter, and in terms of field research, it is a questionnaire-type study. In the first stage, challenges related to cultural industries were identified in a library manner using the People’s Government Transformation Document, and then, in the form of a questionnaire, the challenges were ranked by ten experts using the Analytic Hierarchy Process (AHP) method using Expert Choice software. The most important challenges of cultural industries are 8 main challenges and 11 sub-factors from the perspective of the unsuitable business environment of cultural industries, the lack of national and global brands, and the inapplicability of handicrafts with lifestyle changes, the quantitative and qualitative weakness of national films, the uncertainty of music, and the disorder of the clothing market, and the weakness of the competitiveness of the animation and digital games industry, and the disorder of the book production, distribution, and promotion system, and the inefficiency of the Iranian healthy toys and stationery market. Today, cultural industries have been able to cause economic growth and development in many countries in the world. Cultural industries are considered to be activities and functions whose primary economic value is separated from cultural value, which have a significant contribution to economic growth and growth. Each cultural industry has its own impact on the economy, considering its function and nature. From the experts’ perspective, the quantitative and qualitative weakness of national cinema films is ranked first with a coefficient of (0.166), the inappropriate business environment of cultural industries is ranked second with a coefficient of (0.163), the weak competitiveness of the animation and digital games industry is ranked third with a coefficient of (0.145), the disorder of the book production, distribution and promotion system is ranked fourth with a coefficient of (0.125), the inefficiency of the clothing industry market is ranked fifth with a coefficient of (0.123), the lack of national and global brands of handicrafts and its lack of application is ranked sixth with a coefficient of (0.120), the inefficiency of the Iranian healthy toys and stationery market is ranked seventh with a coefficient of (0.095), and the uncertainty of music is ranked last with a coefficient of (0.062). Accordingly, the sub-factors under each challenge have also been ranked by obtaining the answers of experts and analyzing the Expert Choice software, which among Of the eleven factors, the weakness of hardware and software infrastructure for the production of professional products is ranked first with a coefficient of (0.128), and the lack of a clear strategy in the field of music is ranked last with a coefficient of (0.047). Considering the ranking of challenges and identifying the most important problems in the cultural industries sector to resolve these problems, supporting the non-governmental sector to create large cinemas and expand regional film markets, supporting investment in cinema markets to develop this sector, reforming and managing support systems and allocating resources in relation to cultural industries, and creating a comprehensive and comprehensive information system for cultural industries should be on the agenda of the country’s cultural and economic policymakers.
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