محمدرضا رخیده

The purpose of this study was to investigate the effect of scenario planning on strategic innovation considering the mediating role of strategic thinking and strategic flexibility. This research is applied in terms of purpose and descriptive survey in nature. The statistical population of the study is the manufacturing companies of Bushehr province. In order to determine the sample size, the test-software method (G-Power) was used. Based on this, 222 observations were calculated. Using a simple random sampling method with the online survey, 176 questionnaires were finally received by the researchers. Data analysis was performed using the structural equation method and Smart PLS 3 software. Research findings showed that scenario planning has a positive and significant effect on strategic innovation. The mediating effect of strategic flexibility and strategic thinking in the relationship between scenario planning and strategic innovation is also significant. The present study expands the management literature by filling in research gaps. Organizations today need to change their past strategies to be able to understand and meet customer needs faster and more competitively than other competitors.

Today, all organizations must shift their business orientation to be able to understand and meet customers' needs faster than their rivals and pioneering them, in a highly competitive environment. In this area, the entrepreneurial orientation, internationalization and competitive strategies by understanding customer demands and focusing on business benefits, can Guarantee the performance improvement and the survival of these organizations. Therefore, the present study seeks to assess the impact of international entrepreneurship orientation on the international performance of small and medium enterprises, considering the mediator role of competitive strategy and international marketing orientation. In this research, descriptive-survey method has been used. A questionnaire consisting of 65 items was used to collect data. The statistical population of this study was all managers and employees of small and medium enterprises in Bushehr Province. Sampling method is simple random sampling method. To analyze the data, structural equation modeling with partial squares approach was used with the help of Smart PLS3 software. The results of this research show that the international entrepreneurship orientation has a positive and significant effect on the international performance of small and medium enterprises. The results also confirm the mediator role of the competitive strategy and the international market orientation in the relationship between the international entrepreneurial orientation and the international performance of small and medium enterprises.