A Cross-Cultural Scrutiny of Rhetorical, Pragmatic, and Semantic Strategies in Political Discourse: Comparative Manipulation Strategies in English and Arabic Contexts (مقاله پژوهشی دانشگاه آزاد)

چکیده

This study provides a comparative analysis of the rhetorical, pragmatic, and semantic strategies used by English-speaking and Arabic-speaking politicians to manipulate their audiences. By examining political speeches from both linguistic contexts, the research reveals distinct cultural patterns in manipulation. English-speaking politicians often employ direct, fact-based appeals (logos), while Arabic-speaking politicians rely more on emotional and collective identity appeals (pathos). These strategies reflect the cultural and linguistic norms of each group. Additionally, the study highlights the evolving impact of digital media on political communication, showing how manipulative strategies have adapted to new technological platforms. The findings have important implications for political communication strategists, media professionals, and educators. They underscore the need for culturally nuanced communication strategies in cross-cultural political discourse, offer insights for enhancing public media literacy to combat manipulation, and provide a framework for further research into the role of digital platforms in shaping political rhetoric. Additionally, the study highlights the evolving impact of digital media on political communication, showing how manipulative strategies have adapted to new technological platforms. The findings have important implications for political communication strategists, media professionals, and educators. They underscore the need for culturally nuanced communication strategies in cross-cultural political discourse, offer insights for enhancing public media literacy to combat manipulation, and provide a framework for further research into the role of digital platforms in shaping political rhetoric.