National media

Purpose: The current research aims to develop a model for digital transformation within the virtual space of the Broadcasting Organization in accordance with increasing the functionality of the virtual space among the audiences. Due to the lack of a model in this field in order to benefit from it, this research aims to extract the components of the model using the thematic qualitative method or theme analysis.Method: The statistical population includes 15 experts in media management and virtual space. To measure reliability, intra-subject agreement method (reliability between two coders/evaluators) was used to determine the reliability of the texts, and the reliability coefficient obtained for all three interviews and the total reliability coefficient was (0.87), surpassing the minimum acceptable threshold of 0.7, confirming the reliability of the codings and the interviews.Findings: The findings indicate that the model requirements consist of 6 main categories, 9 sub-categories, and 38 sub-categories essential for creating digital transformation and enhancing the interaction of the Islamic Republic of Iran's radio and television with the virtual space. The main categories of the model encompass content production, comprising six main components: content production (with six indicators), opportunities and threats (with 11 indicators), strengths and weaknesses (with 13 indicators), digital transformation components (with five indicators), platforms of introduction (with seven indicators), and consequences of digital transformation (with four indicators), totaling 46 indicators.Conclusion: The results show that establishing a favorable interaction in the virtual space and new media by creating a digital transformation in the national media is effective in attracting the audience and improving the performance of the national media and ensuring the satisfaction of the stakeholders.

Projecting an Islamic-Iranian balanced family model is a way of dealing with the domestic problems in the existing Iranian families. As a strategic theoretical basis, this can be best undertaken by the national media (TV and radio), which serve as a major subcategory of the cultural system of the country and a pervasive source of informatics and awareness-raising. In this regard, the present study seeks to examine the application of the Islamic-Iranian balanced family model advertised in the national media. The study is a qualitative one conducted on the basis of the grounded theory. In the first step, the national policy statements of the Islamic Republic of Iran and those of the national media are examined in the field of family. In the second step, structured and semi-structured interviews are performed with seven senior experts and executives of the national media so as to find practical ways of creating a balanced family and identify the challenges involved in the presentation of the corresponding model. To deal with these challenges, certain solutions are also recommended. Future research in this field may focus on how applied the balanced family model is in the TV and radio programs and then compare the results with the findings on the media in other countries.

INTRODUCTION: Since systemic limitations such as managerial weaknesses, lack of specialized skills, flawed policymaking, and inefficient structures have created serious challenges in the persuasion process. This study aims to design a strategic model for audience persuasion by the national media during the COVID-19 pandemic crisis. METHODS: This research uses the grounded theory approach as a qualitative method. Data were collected through open-ended interviews and purposeful sampling of 20 experts and specialists related to the subject. The final model includes 264 codes, 85 concepts, and 78 categories. Data collection and analysis continued until theoretical saturation was achieved. FINDINGS: According to the findings, factors such as flawed policymaking, ineffective interaction between the media and other sectors, lack of efficient managerial structures, and unhealthy competition were among the key barriers to audience persuasion during the COVID-19 pandemic. The final strategic model identifies capacities and suggests solutions to improve the audience persuasion process. CONCLUSION: The results showed that fundamental reforms in structures, strengthening persuasive expertise, clarifying policies, improving interactions, and increasing public trust are necessary for the national media to play a more effective role in future crises. Therefore, paying attention to the values ​​of the audience and utilizing cultural capacities can turn the national media into a powerful tool for crisis management.

INTRODUCTION: Given the key role of the media in changing the attitudes and behavior of audiences, this study focuses on the impact of Iran's national media in strengthening or weakening public trust. Ineffective information dissemination in crises can lead to the spread of rumors and reduced collective participation. The aim of this research is to provide a scientific and practical framework and strategies for promoting media persuasion in crisis situations and its management with an emphasis on the Corona pandemic. METHODS: This applied research was conducted with a mixed approach. In the qualitative part, data were collected through semi-structured interviews with 20 national media experts and managers and analyzed using data-based theory in three coding stages (open, axial, and selective). In the quantitative part, the extracted components were used as the basis for designing a specialized questionnaire based on the AHP technique, which was distributed among 400 media experts and analyzed with Expert Choice software. The validity of the tools was confirmed by experts and the reliability was confirmed with Cronbach's alpha of 0.87. FINDINGS: Data analysis showed that the most effective media persuasion strategies in the Corona crisis are: transparency and honesty of information (0.23), use of trusted experts (0.19), production of targeted content (0.17), two-way interaction with audiences (0.15), institutional cohesion (0.13), and use of new technologies (0.13). These components explain a total of 78% of the variance in public trust. CONCLUSION: The results indicate that effective persuasion in health crises requires a multidimensional approach that simultaneously pays attention to content, structural, and communication dimensions. The model proposed in this study can be a basis for designing national media strategies in future crises and systematic implementation of these strategies can increase the effectiveness of persuasion by up to 70%.