National media

Purpose: The current research aims to develop a model for digital transformation within the virtual space of the Broadcasting Organization in accordance with increasing the functionality of the virtual space among the audiences. Due to the lack of a model in this field in order to benefit from it, this research aims to extract the components of the model using the thematic qualitative method or theme analysis.Method: The statistical population includes 15 experts in media management and virtual space. To measure reliability, intra-subject agreement method (reliability between two coders/evaluators) was used to determine the reliability of the texts, and the reliability coefficient obtained for all three interviews and the total reliability coefficient was (0.87), surpassing the minimum acceptable threshold of 0.7, confirming the reliability of the codings and the interviews.Findings: The findings indicate that the model requirements consist of 6 main categories, 9 sub-categories, and 38 sub-categories essential for creating digital transformation and enhancing the interaction of the Islamic Republic of Iran's radio and television with the virtual space. The main categories of the model encompass content production, comprising six main components: content production (with six indicators), opportunities and threats (with 11 indicators), strengths and weaknesses (with 13 indicators), digital transformation components (with five indicators), platforms of introduction (with seven indicators), and consequences of digital transformation (with four indicators), totaling 46 indicators.Conclusion: The results show that establishing a favorable interaction in the virtual space and new media by creating a digital transformation in the national media is effective in attracting the audience and improving the performance of the national media and ensuring the satisfaction of the stakeholders.

Projecting an Islamic-Iranian balanced family model is a way of dealing with the domestic problems in the existing Iranian families. As a strategic theoretical basis, this can be best undertaken by the national media (TV and radio), which serve as a major subcategory of the cultural system of the country and a pervasive source of informatics and awareness-raising. In this regard, the present study seeks to examine the application of the Islamic-Iranian balanced family model advertised in the national media. The study is a qualitative one conducted on the basis of the grounded theory. In the first step, the national policy statements of the Islamic Republic of Iran and those of the national media are examined in the field of family. In the second step, structured and semi-structured interviews are performed with seven senior experts and executives of the national media so as to find practical ways of creating a balanced family and identify the challenges involved in the presentation of the corresponding model. To deal with these challenges, certain solutions are also recommended. Future research in this field may focus on how applied the balanced family model is in the TV and radio programs and then compare the results with the findings on the media in other countries.