lifestyle

"Cultural studies" is one of the most important theoretical approaches that has gradually entered the analysis of media and artworks since the late seventies, and the most important aspect is to study how to create "Making meaning" and content that can be Reading artistic texts; Themes of daily life and lifestyle of different nationalities, ethnicities and cultures that can point to the differences and commonalities of human culture around the world and lead to constructive dialogue. How to spend leisure time, worshiping, dressing, eating, grooming, consuming, and all daily rituals, can be different from one culture to another. A comparative study of Iranian and British TV animation has been done due to similarities in terms of production structure, educational approach and media targeting, and this comparison helps us to have appropriate criteria for the content of Iranian TV animation. This research is a case study of three works from Iran and England with a descriptive-analytical method and with the approach of cultural studies seeks the meanings that are transmitted to the audience by these works. The main question of this research is how themes related to lifestyle and popular culture are represented in Iranian and British TV animation, the content of which can have a great impact on the audience's culture formation. The result of this research shows that British television animation productions show more topics of the Audience’s daily life than Iranian animation productions and introduce the British lifestyle and popular culture. 

Purpose-Various factors influence changes in rural lifestyles, with one of the most important being rural-urban linkages. The aim of this paper is to examine the role of rural-urban linkages in changing the lifestyle of rural households across three dimensions: social, economic, and cultural. Design/methodology/approach- The research method is descriptive-analytical, and data collection was conducted through library research for theoretical studies and via questionnaires for the field study. The statistical population includes the villages of the Lasht Nesha district in Rasht County. A sample of 360 respondents was selected using Cochran's formula and a simple random sampling method. Data were analyzed using linear regression and multivariate regression tests. Finding- The research findings regarding the linear relationship between rural-urban linkages and changes in rural household lifestyles revealed a significant relationship between these two variables. Additionally, the results showed that the most significant impacts of rural-urban linkages were in the cultural, social, and economic dimensions, respectively. Specifically, in the cultural dimension, consumerism and cultural and linguistic changes were most prominent; in the social dimension, changes in clothing and behavior; and in the economic dimension, materialism, wealth accumulation, and income generation experienced the greatest changes.