Kandia Nyoman

This article examines the hybrid of heritage and spiritual tourist attractions, tourist activities, and the management of Bali's Gunung Kawi Cliff Temple destinations in the context of sustainable tourism development. A qualitative method typically involves literature studies, observations, and in-depth interviews. The hybrid approach is believed to be a pathway towards sustainable tourism in the new normal era, as it promotes community-based and environmentally conscious tourism. Tourist destinations need to build intangible products in the form of something to feel, to improve the quality of tourist attractions. The intangible aspect can lead to the development of new products related to the initial concept and become a hybrid form of tourism. The intangible derives from the environment and culture, a pathway towards sustainable tourism in the new normal era, as it promotes community-based and environmentally-conscious tourism. Regarding Tebing Gunung Kawi Temple tourism, tourists need something to feel. This has developed heritage tourism attractions into hybrid and spiritual tourism .