Mahmood Kadir Ibrahim

This article performs a CDA on White House press briefings and is especial in its focus on how gendered language impacts relations of power. Adopting a mixed-method approach, this study will examine linguistic strategies and deictic expressions used by male and female spokespersons articulating ideologies and constructing authority. The latter is based on Fairclough's three-dimensional CDA model, whereby text analysis is involved, together with discourse practices and social context in explaining how language reflects and constructs political realities. The research questions were as follows: (1) How are deictic expressions used by spokesmen and spokeswomen in the White House press briefings? (2) What is the inter-relationship between power and language through the usage of modal verbs, and is there a gender-based difference herein? (3) How do women spokespersons, through language, claim ideologies and power? It is a contribution to applied linguistics and presents evidence of subtle linguistic mechanisms that shape public perception of gendered language in political discourse. The research questions were as follows: (1) How are deictic expressions used by spokesmen and spokeswomen in the White House press briefings? (2) What is the inter-relationship between power and language through the usage of modal verbs, and is there a gender-based difference herein? (3) How do women spokespersons, through language, claim ideologies and power? It is a contribution to applied linguistics and presents evidence of subtle linguistic mechanisms that shape public perception of gendered language in political discourse.