R & D

Automotive industry particularly, commercial automotive industry, ranks as a key industry in the economic growth. The necessity of investigating the research & development(R & D) activities of digital marketing and innovation in the form of a dynamic system in automotive industry based on the 3 variables: empowerment of supply network, of product innovation, and of digital marketing is quite undisputed. The present research has been done with a view to identifying and evaluating the cause-and-effect interdependent relations governing the variables of R & D of digital marketing and innovation in commercial automotive industry. The research is typically applied, and has been done using the descriptive-survey method. The research community consisted of 50 experts; all with acceptable academic backgrounds and years of experience as executive managers and marketeers in the R & D of automotive industry. To analyze the data, the views of some elected experts on automotive industry, along with Delphi fuzzy and Dematel method were applied. Our findings showed that the variable “Intensity of R & D of digital marketing and innovation” has the most effect on the other variables. The variable “Empowerment of supply network” with the score of 3,25 has the largest amount of interaction with the other variables. Also, the variable “ Empowerment of R & D in digital marketing and innovation” with the score of 1,08 has the smallest amount of interaction with the other variables.

Total factor productivity (TFP) is a pivotal determinant of sustained economic growth, serving as a measure of how efficiently inputs are transformed into output. Elevating TFP is not just a technical goal but a strategic necessity for nations aiming to achieve enduring prosperity and bolster their global competitiveness. This study analyzes the influence of key factors—including domestic R&D accumulation, R&D spillovers via imports, human capital, property rights, and economic freedom—on TFP in selected developing countries between 2011 to 2022. The findings indicate that while domestic R&D accumulation alone yields a positive but statistically insignificant effect on TFP, other variables such as R&D spillovers, property rights, and economic freedom have significant and positive impacts. Importantly, the interplay between strong property rights and domestic R&D acts as a potent driver of productivity gains. These insights suggest that policymakers should not only support innovation and research efforts but also cultivate institutional environments that protect property rights and promote economic liberalization. Such a holistic approach is essential for maximizing productivity, fostering sustainable development, and enhancing a nation’s position on the world stage. By understanding and leveraging these mechanisms, developing countries can unlock greater economic potential and chart a path toward long-term growth.