ماتریس رسانه: معماری نوین جنگ های ترکیبی بر پایه همگرایی رسانه و هوش مصنوعی (مقاله علمی وزارت علوم)
درجه علمی: نشریه علمی (وزارت علوم)
آرشیو
چکیده
همگرایی فزاینده هوش مصنوعی، فناوری های رسانه ای و تاکتیک های جنگ ترکیبی، چشم انداز امنیت بین الملل را با چالش های پیچیده ای مواجه ساخته است. این پژوهش باهدف ارائه یک چارچوب تحلیلی منسجم، مفهوم نوآورانه «ماتریس رسانه» را برای تبیین تأثیرات متقابل این سه حوزه معرفی و ارزیابی می کند. پرسش اصلی تحقیق بر این محور استوار است که هوش مصنوعی چگونه استراتژی های رسانه ای را در جنگ های نوین متحول ساخته و بر شکل دهی ادراک عمومی و فرایندهای تصمیم گیری راهبردی تأثیر می گذارد؟ این مطالعه با اتخاذ رویکرد کیفی و روش فراترکیب بر روی منابع علمی و گزارش های راهبردی معتبر انجام شده است. یافته های کلیدی نشان می دهد که هوش مصنوعی با خودکارسازی تولید و انتشار هدفمند اطلاعات، اجرای عملیات روانی در مقیاس وسیع و تحلیل کلان داده ها برای شناسایی آسیب پذیری های شناختی، جنگ اطلاعاتی را به رکن اصلی تاکتیک های ترکیبی مدرن تبدیل کرده است. این فناوری، رسانه را از یک ابزار اطلاع رسانی صرف به یک «میدان نبرد شناختی» تغییر ماهیت داده و مرز میان جنگ نظامی و اطلاعاتی را به طور فزاینده ای محو می کند. همچنین، چالش های جدی اخلاقی و حقوقی ناشی از این همگرایی شناسایی گردید. در نهایت، این پژوهش نتیجه می گیرد که چارچوب «ماتریس رسانه» ابزاری مفهومی و کارآمد برای درک منازعات معاصر است و بر ضرورت فوری تدوین مقررات بین المللی و ارتقای سواد رسانه ای برای مقابله با تهدیدات ناشی از آن تأکید دارد.Media Matrix: The New Architecture of Hybrid Warfare through the Convergence of Media and Artificial Intelligence
Introduction: The growing convergence of artificial intelligence (AI), advanced media technologies, and hybrid warfare tactics has transformed the nature of modern conflict, shifting its core from physical territory to the cognitive domain. Information now functions as a strategic weapon rather than a supporting tool. AI’s rapid advances in data processing, behavioral analysis, and automation have made it central to both military and informational strategies.Despite its strategic significance, there remains a lack of a comprehensive framework to analyze the complex interplay between AI, media, and hybrid warfare. This study fills that theoretical gap by proposing and evaluating the “Media Matrix” as an integrated analytical model. The central research question asks: How has AI revolutionized media strategies in modern warfare and influenced public perception and strategic decision-making? Methods: Using a qualitative meta-synthesis approach, this study systematically analyzes credible academic and strategic sources to develop a unified theoretical model. The meta-synthesis method was chosen due to the conceptual novelty of the “Media Matrix” and the qualitative diversity of existing literature, which limits the use of quantitative techniques such as meta-analysis. The study argues that the traditional divide between military and non-military conflict is increasingly blurred, demanding an integrated theoretical lens. A systematic search was conducted across major databases (WoS, Scopus, ProQuest, SpringerLink, and national repositories) covering January 2018–January 2025 to capture recent developments in AI and warfare. Key terms included “Media Matrix,” “Hybrid Warfare,” “Cognitive Warfare,” “Artificial Intelligence in Media,” and “AI-Driven Information Operations.” After screening for relevance and duplicates, 27 key sources were selected for in-depth analysis, ensuring transparency and theoretical rigor in the proposed framework. Results: The study reveals that AI has transformed information warfare into a core element of modern hybrid tactics through three interlinked mechanisms: • Automation of Targeted Content: AI enables large-scale, personalized production and dissemination of narratives and misinformation (e.g., deepfakes, customized media) to maximize audience impact. • Execution of Psychological Operations (PsyOps): Using advanced analytics, AI identifies cognitive and emotional vulnerabilities to deploy precisely timed campaigns that fuel polarization, distrust, and social instability. • Big Data Analysis for Cognitive Mapping: AI’s data-processing capacity allows the creation of detailed cognitive maps of audience beliefs and behaviors, continuously optimizing information operations. Thus, AI transforms media from a passive communication tool into a dynamic “cognitive battlefield”, where the aim is to shape perceptions, beliefs, and strategic decisions. Acting as the “cognitive engine” of the Media Matrix, AI reconstructs reality and adapts narratives in real time to target psychological profiles. The ultimate goal-Cognitive Warfare-focuses on mental and emotional infiltration rather than physical destruction, reshaping realities and influencing strategic decision-making. The Media Matrix framework integrates three core components-media technologies (as infrastructure), AI (as the cognitive engine), and hybrid warfare tactics (as strategy)-into a cohesive model supported by multiple theories: Agenda-Setting (algorithmic influence on public attention), Hybrid Warfare (fusion of kinetic and non-kinetic conflict), Cognitive Warfare (mind as the ultimate battlefield), Dual-Use Technology (AI’s constructive/destructive duality), and Social Media Weaponization (digital manipulation of opinion and politics). Discussion: A major part of the study addresses the profound ethical, legal, and accountability challenges arising from the rapid militarization of AI. The swift deployment of autonomous systems has far outpaced global regulatory mechanisms, leaving a critical governance gap concerning human oversight, ethical limits, and responsibility for AI-driven decisions. This regulatory vacuum risks triggering a “cognitive arms race” and enabling unchecked military exploitation, potentially destabilizing the global information order. The study calls for urgent international regulation, robust ethical oversight, and a multi-layered governance framework encompassing technical standards, operational norms, and legal accountability to ensure responsible AI use in military contexts. Ultimately, the research concludes that the Media Matrix framework offers an essential lens for understanding modern conflict, where superiority is defined not by territorial or kinetic power but by control over cognitive and perceptual domains. It highlights the urgent need to establish global AI standards and strengthen public media literacy as key defenses against emerging cognitive and informational threats.
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