Purpose- This study explores cross-cultural differences in the assessment of rural landscapes among landscape architecture experts in Iran and Sweden. The research focuses on three key indicators of landscape aesthetics: diversity, naturalness, and sense of place, aiming to understand how cultural background influences the perception and valuation of these elements in rural environments. Design/methodology/approach- A quantitative survey approach was employed using a structured questionnaire based on a 7-point Likert scale. The sample included 31 landscape architecture experts—18 from Iran and 13 from Sweden—who were selected purposively and responded via email. To analyze the data, non-parametric statistical methods were used, including the Kolmogorov–Smirnov test for normality and the Mann–Whitney U test for comparing group differences. Findings-The results revealed that both groups valued vegetation diversity similarly, indicating a shared professional appreciation for diverse plant types. However, a significant divergence was noted in perceptions of naturalness: Iranian experts tended to associate cultivated and managed vegetation with higher natural value, while Swedish experts favored more untouched, wild natural elements. Regarding the sense of place, particularly the activity subcomponent, Iranian experts gave more weight to cultural infrastructure and traditional or religious events, reflecting the socio-cultural importance of communal and ritual activities in Iran. Practical Implications- These findings can guide rural landscape planning and design processes that are sensitive to cultural context, providing a basis for cross-cultural assessment tools tailored to differing aesthetic values. Originality/Value- The study contributes to the underexplored area of non-Western landscape perception research, offering fresh insights into how cultural frameworks shape aesthetic evaluations across distinct environmental and social settings.
