Eco-Tourism

This study investigates the influence of sustainability-focused social media narratives on the travel decisions of Millennials and Generation Z (Gen Z), two generations known for their environmental awareness and digital engagement. Using a mixed-methods approach, the research examines the impact of social media campaigns, engagement levels, user-generated content (UGC), and sentiment analysis to assess perceptions of eco-tourism. Findings indicate that exposure to sustainability campaigns increases awareness but does not directly lead to behavioural changes. While Millennials and Gen Z show similar engagement patterns, Gen Z demonstrates a higher tendency to share sustainability content, aligning with their digital activism. Although user-generated content did not produce statistically significant results, trends suggest that authentic peer-driven narratives may influence preferences for eco-friendly travel choices. The sentiment analysis reveals mixed emotional responses, with neutral and skeptical tones reflecting uncertainty about the practical impact of sustainability efforts. These findings highlight the need for interactive, emotionally engaging campaigns and emphasize the potential of shareable content formats to promote eco-conscious tourism behaviours.

This research paper examines the critical issue of fire risks within the context of eco-tourism in Tehran's national parks, emphasizing the necessity of implementing robust fire safety strategies. The background outlines the growing eco-tourism sector in Iran, highlighting its significance for environmental conservation and economic development. The importance of fire safety is discussed, given the increasing threat of wildfires exacerbated by eco-tourism activities and climate change. The roles of various stakeholders, including government entities, eco-tourism operators, and local communities, are delineated concerning their responsibilities in fire risk mitigation. Strategies are proposed, including fire prevention measures, emergency preparedness plans, community engagement initiatives, and technological innovations in fire management. The discussion synthesizes findings, exploring the implications for eco-tourism in Tehran and examining the delicate balance between promoting tourism and preserving natural habitats. Recommendations for policymakers and practitioners are provided, alongside suggestions for future research directions aimed at enhancing fire safety in eco-tourism. Ultimately, this paper underscores the vital need for integrated fire safety approaches to safeguard both the environment and the socio-economic benefits of eco-tourism in Iran.