cultural management

This study examined the relationship between cultural intelligence and managers’ performance of travel agencies. The study is applied research in terms of objectives, and this is correlational descriptive research in terms of collecting and analyzing data. The study population consisted of 500 tour managers and guides in Isfahan province. The sampling method was the simple random sampling method, and the sample size was 217 managers and tour guides of the Isfahan according to Cochran`s formula. Data were collected by questionnaire and analyzed by Lisrel software, using structural equation modeling (SEM). Findings show a positive and significant relationship between tour managers' cultural intelligence and their performance in dealing with crises. Thus, the strategic importance of cultural intelligence in managers' performance while dealing with challenges has been approved. Furthermore, cultural intelligence is recognized as one of the factors influencing the prosperity of tourism by enhancing manager performance.  

Compilation and approval of the transformation and excellence document of Islamic Azad University and emphasizing the transformational turn from cultural and educational inefficiency to an educational, cultural and identity community in the document and emphasizing the role of influencers in this transformation, adopting a strategic and management model in line with creating a platform for education and has put social education in front of Islamic Azad University. In this regard, this article, which has been written by using a qualitative approach based on documentary studies and extracting statistical data from monitoring and buffer systems, aims to answer the question that the application of culture gardening model in Azad University How has Islamic been able to increase the role of influencers and reduce tenure in this university and in the process of social education? The results and findings of the present applied research, which is based on the evaluation and comparison of the influence status of student institutions (centers, Islamic organizations of academics and publications) in The cultural achievements of the academic years 2021-2022 and 2023-2024 have been obtained, indicating the increasing role of the influence pole of student institutions in units of the Islamic Azad University and the reduction of tenure in this university, as this will provide the basis and necessary arrangements for the realization of the ministry stage in the process of social education and training. The entry of students into the field of participation and responsibility and special attention to their agency in cultural programs has been provided