Skopos theory

The focus of current research is the translation of psychology book titles. There are numerous studies in the field of titles translation, but they are restricted in Persian context. The aim of this study is thus to investigate the translation strategies used by Persian translators when transferring English psychology book titles into Persian. To achieve this objective, 245 titles of translated psychology books published from 2007 to 2013 in the field of personal success were first gathered from Isfahan Municipality Library, some local bookstores and online sources. Then, the types of original titles and their translations were examined based on Genette (1989) categorization. The findings thereof revealed that most of the titles had the form, title plus subtitle in both languages in terms of structure. The forms of the titles were also analyzed, and it was discovered that nominal titles were the most frequent ones in the source text and translators preferred not to change the original structure. Next, the corpus was analyzed based on Vinay and Darbelnet’ (1995) model and the findings showed that the modulation was the most frequently-used translation strategy. It was also revealed that the translators were inclined to change the semantics and point of view of the source language. The second most frequently-used strategy was literal translation, showing the popularity of direct translation strategies. Finally, the functions of titles were analyzed based on Nord’s (1995) model. Since functions are highly subjective and cannot be tabulated, they were discussed one by one in the discussion section of the study. The findings of this study can boost the theories of title translation and provide the functional issues of translation studies with new insights.

In audiovisual translation, where video game localization plays a critical role, integrating visual elements with spoken content is essential. This study investigates the translation of expressions within the video game Civilization , exploring the prevailing norms of adaptation in Persian translation. The study has two main objectives: first, to examine the application of Skopos theory principles in the Persian translation of Civilization ; second, to analyze the adaptation strategies based on Bastin’s (2005) model in this translation. For this purpose, a corpus of English text segments from the Civilization video game and their Persian translations was selected and analyzed. Using Skopos theory and Bastin’s adaptation model, the study examines adaptation strategies. The findings illuminate how adaptation strategies an6 d societal ideologies interact within the context of video game localization. Ultimately, the study reveals that, as video games are primarily designed for enjoyment, coherence as an adaptation strategy should be prioritized to enhance the game's appeal.