نقش شبکه تلویزیون روستایی در پایداری روستاهای کشور (مقاله علمی وزارت علوم)
درجه علمی: نشریه علمی (وزارت علوم)
آرشیو
چکیده
پژوهش حاضر با هدف بررسی نقش شبکه تلویزیون روستایی در پایداری روستاهای کشور انجام شده است، که نتایح حاصل از آن می تواند برای برنامه ریزان و تصمیم گیرندگان در زمینه ی توسعه پایدار روستایی و شبکه دیداری سراسری روستاهای ایران مفید و موثر بیانجامد. این پژوهش کاربردی و با رویکرد کمی، ماهیت توصیفی-تحلیلی دارد. ابزار اندازه گیری شامل پرسشنامه و بررسی اسنادی بوده و داده ها با استفاده از نرم افزار SPSS و مدل FARAS تحلیل شده است. نتایج نشان داد که تمام شاخص ها و گویه ها برای سنجش نقش شبکه تلویزیونی روستایی در توسعه پایدار اقتصادی، اجتماعی و کالبدی روستاها از سطح معناداری بالایی برخوردار بوده اند. تحلیل ها با استفاده از آزمون تی تک نمونه ای نشان داد که میانگین امتیازات بالاتر از حد متوسط (عدد 3) است، که نشان دهنده تأثیر زیاد شبکه تلویزیون روستایی بر توسعه پایدار روستاها است. در رتبه بندی شاخص ها با استفاده از مدل آرس فازی، در بعد اقتصادی شاخص های اشتغال، رشد اقتصادی و بهره وری به ترتیب با وزن های 0.434، 0.423 و 0.401، در بعد اجتماعی شاخص های فعالیت ها و امنیت اجتماعی، بهداشت و سلامت، خدمات آموزشی و جمعیت به ترتیب با وزن های 0.450، 0.431، 0.421 و 0.403، و در بعد کالبدی شاخص های کاربری اراضی، کیفیت شبکه معابر، کیفیت زیرساخت ها و کیفیت محیط مسکونی به ترتیب با وزن های 0.440، 0.430، 0.424 و 0.420 بیشترین تأثیر را از شبکه تلویزیون روستایی داشته اند. این پژوهش نشان می دهد که سرمایه گذاری در توسعه شبکه تلویزیون روستایی می تواند نقش مهمی در توسعه پایدار روستاها داشته باشد. بنابراین، برنامه ریزان و تصمیم گیران باید به این موضوع توجه ویژه داشته باشند. بر اساس نتایج این پژوهش، توصیه می شود که برنامه ریزی برای تولید محتواهای تلویزیونی متناسب با نیازهای روستاییان و تقویت زیرساخت های پخش در مناطق روستایی در اولویت قرار گیرد.Investigating the Role of Rural Television Networks in the Sustainability of the Country's Villages
IntroductionIn recent decades, rural development has become a key focus due to the critical role villages play in environmental balance and population sustainability. Media and communication technologies have significantly impacted rural societies, helping inform and raise awareness, enhance technical knowledge, and foster creativity. In developing countries, including Iran, improving communication infrastructure in rural areas is a priority, as it enhances quality of life, agricultural productivity, and access to services. Media also play a vital role in environmental conservation, resource management, and poverty reduction. Rural areas are crucial to the national economy, particularly in ensuring food security, and sustainable development in these areas requires strengthening communication networks. These networks can improve life quality, promote agricultural innovation, and support environmental sustainability. Therefore, research on establishing visual networks in rural areas is essential for long-term development.MethodologyThe FARAS (Fuzzy Additive Ratio ASsessment) model is a decision-making approach used in situations with uncertain or imprecise data. It combines fuzzy logic and additive ratio assessment (a method for multi-criteria decision analysis) to evaluate and prioritize alternatives based on multiple criteria. The model helps decision-makers handle ambiguity by using fuzzy sets to represent uncertainty in the criteria and alternatives.Results and DiscussionThe results obtained from the Kolmogorov-Smirnov test indicate that all the indicators in question follow a normal distribution. In the category of economic sustainable development indicators, the employment indicator with a weight of 0.434, economic growth with a weight of 0.423, and productivity with a weight of 0.401, have the highest and lowest levels of influence from the rural television network. In the category of social sustainable development indicators, the indicators of social activities and security with a weight of 0.450, health and well-being with a weight of 0.431, educational services with a weight of 0.421, population with a weight of 0.403, cultural and sports with a weight of 0.390, and religious and political with a weight of 0.380, have the highest and lowest levels of influence from the rural television network. In the category of physical sustainable development indicators, land use with a weight of 0.440, road network quality with a weight of 0.430, infrastructure quality with a weight of 0.424, and housing environment quality with a weight of 0.420, have the highest and lowest levels of influence from the rural television network.ConclusionThis research aims to examine the role of local television networks in the sustainable development of rural areas in the country. The findings suggest that supporters of local television's role in rural economic development believe that such networks, through diverse functions, can enhance general knowledge, technical skills, and economic expertise, ultimately contributing to sustainable economic growth in rural regions. Local TV stations help increase agricultural product diversity, expand the area under cultivation, and improve average household income. Additionally, they are effective in boosting productivity and fostering entrepreneurship, especially among young rural populations. In the tourism sector, local TV networks promote small business creation, improve employment in agriculture, handicrafts, and tourism, and support the development of eco-tourism, thereby stabilizing jobs and reducing unemployment. By introducing rural entrepreneurs and showcasing tourism attractions, local TV helps increase job opportunities in rural areas. Local television also significantly impacts social development, improving social security and fostering community participation. It plays a crucial role in enhancing rural vitality, quality of life, and overall community engagement. Moreover, it contributes to public health and education by transferring valuable information, raising awareness, and advancing women's education and literacy. Culturally, locally produced content increases political participation, enhances awareness, and improves decision-making in elections. It also helps preserve cultural and social values in rural areas. However, challenges remain regarding political content and the role of national media in fostering political development at the local level. In terms of physical infrastructure, local television networks help prevent the conversion of agricultural land into residential or commercial areas by emphasizing the importance of preserving rural landscapes. They also contribute to improving rural road networks and housing quality by promoting sustainable building practices tailored to the specific needs and conditions of each region. Overall, local TV networks serve as a vital tool for promoting sustainable development, fostering entrepreneurship, improving infrastructure, and enhancing the socio-economic well-being of rural communities.
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