Environmental culture can reduce environmental issues by increasing environmental awareness and lead to responsible behavior towards environment and protection of water resources. This study aimed to investigate the relationship between rural environmental culture and water consum-ption pattern. It is applied in terms of purpose and descriptive-analytical in terms of nature and method. The statistical population of this study includes rural households in the south of Lake Urmia catchment located in the cultivation project "Cooperation in the revitalization of Lake Urmia through the participation of local communities in the establishment of sustainable agriculture." Using multi-stage cluster sampling method 372 households were selected as a sample. The analysis and observation unit of this research is the head of rural households who used a questionnaire tool and technique to collect data. The results showed that there is a positive and significant relationship between environmental attitudes and beliefs, environmental knowledge and awareness, social trust and environmental Concern with water consumption pattern and 35% of the variance of water consumption pattern is explained by environmental culture components. In terms of impact among environmental culture variables, people's trust in responsible institutions with a beta of 50% has the most impact, so based on the results of the research can be said that the most important component to improve water consumption pattern, reform water governance and efforts to build and Restoring the social trust of the villagers to the environmental authorities and the local water governancy.
